DATE: JULY 2-4, 2025


Welcome to Eastern Africa's No.1 International Food & Beverage Retail & Hospitality Industry Trade Show

Welcome to AFMASS Food & Beverage Show Eastern Africa Edition – the largest international sourcing and trading trade show for Eastern Africa’s food retail and hospitality industry.

The trade show features multinationals, regional giants and local companies and start-ups showcasing a wide array of fresh and packaged food and beverage products from Eastern Africa, Africa and the World, as well as the technologies and services facilitating the growth of food retail and hospitality in the region.

With a total population of nearly 500 million people in 2024, Eastern Africa offers a large and fast growing opportunity in the business of food, accelerated by a fast growing and young population (set to hit 850 million by 2050), rapid urbanisation (over 30% live in urban areas), major transformation in retail and hospitality sectors is underway (major brands such as Carrefour, Shoprite and Pick n Pay; Marriott, Accor Hotels, Hilton and Hyatt operate in the region), plus a vibrant and changing quick service restaurants, cafes and catering sector, which has seen the entry of KFC, Nandos, Dominos Pizza, Burger King, Pizza Hut, Famous Brands and other companies in the region.

There are many reasons to sign up to attend the AFMASS Food & Beverage Show Eastern Africa including:

  • Explore thousands of food options and a world of culinary wonders – Discover and taste an exquisite array of fresh agricultural produce as well as processed and packaged food products from Eastern Africa and across the World, showcased to a local, regional and international audience.
  • Create and grow connections for your business – The trade show connects you to the most relevant companies while enabling you to engage with industry pioneers, discover cutting-edge products, and forge invaluable partnerships with producers, traders, processors, retailers, importers and exporters; government and regulatory agencies; industry associations and suppliers of new technologies to the food retail and hospitality sectors in Africa.
  • Discover the trends driving the future of food in Africa – With a local, regional and global attendee profile, the trade show is the perfect opportunity to get into the know on the market trends sweeping across the food retail and hospitality industry in Eastern Africa, Africa and the World.
  • Discover new technologies and services – At the Expo Hall, you will also meet and network with leading suppliers of machinery, packaging, commodities, renewable energy, utilities; plus financial, accounting, human resource and consultancy services from the region and globally.

AFMASS Food & Beverage Show Eastern Africa covers an important geography in Africa, featuring countries in the East African Community (Kenya, Uganda, Rwanda, Burundi and Tanzania), as well as Ethiopia, Zambia, Zimbabwe, Seychelles, Mauritius, Madagascar, Mozambique, among others.

The trade show is co-located with AFMASS Food Manufacturing Expo Eastern Africa – the No.1 International Trade Show for Food Manufacturing Industry in Eastern Africa.

Save the date for June 12-14, 2024, at the lovely Sarit Expo Centre, Nairobi, Kenya and seize your opportunity now for an extraordinary voyage filled with discovery and networking!

What's on Show at the Expos

At AFMASS Food & Beverage Show, you will discover fresh and packaged food and beverage products and the technologies that facilitate the growth of the retail and hospitality industry in Africa, including . . .

Fruits, Vegetables, Potatoes, Herbs & Spices

Grains, Legumes, Flours, Pasta, Noodles etc.

Cakes, Biscuits, Cookies, Bread & other Baked Goods 

Beer, Wines, Spirits & Cider

Chocolate, Confectionery, Snacks & Sugar

Meat, Poultry, Fish & Seafood

Cheese, Yoghurt, Ice Cream & other Milk Products

Tea, Coffee & Cocoa

Oilseeds, Nuts, Fats & Oils

Juices, Water, Energy Drinks & other Soft Beverages

Processed Foods - Ketchups, Sauces, Marinades etc.

Organic, Halal, Free-from & Functional Foods

Equipment, Packaging, Retail Tech, Software Solutions etc

Renewable Energy, Utilities, Cold Chain, Construction etc

Financial, HR, Consultancy & Other Services

Key Attractions at the Show

Expo Hall

Discover, taste and savour the latest farm produce and processed, packaged food products as well as old time favourites from local, regional and international companies

Conference Sessions

Discover the latest investment and trade opportunities, market trends and technolgies driving the future of food and agriculture in the region and beyond at the daily conference sessions

Business Networking

Join the region’s key decision makers at the well-curated activities at event – including the Official Dinner – and tap into and create new networks that are vital for your personal and business growth

Competitions & More

Witness some of the upcoming as well as industry veterans battle it out to be crowned the region’s best at the competitions that take place at the event


The 2024 edition of AFMASS Food & Beverage Show Eastern Africa edition will be held in Nairobi, Kenya

VENUE: Sarit Expo Centre

ADDRESS: Within Sarit Centre Mall, Westlands, Nairobi, Kenya


DAY 1: WEDNESDAY, July 2, 2025 | 10.00-19.00 HOURS

DAY 2: THURSDAY, July 3, 2025 | 09.00-18.00 HOURS

DAY 3: FRIDAY, July 4, 2025 | 09.00-18.00 HOURS



AFMASS Food & Beverages Shows

Welcome to Africa's No.1 Trade Shows for Africa's Food & Beverage Industry Retail & Hospitality Trade Shows 

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Contact Us

(+254) 725 34 39 32

Nairobi, Kenya

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